05/07/2025

Why Some Associations Fail to Leverage Gen AI Effectively

Here's how they can change that

 In today's rapidly evolving technological landscape, generative artificial intelligence (Gen AI) has emerged as a transformative force, reshaping operations and redefining how associations serve their members. It offers unprecedented opportunities for associations to enhance internal processes, empower staff and volunteers and guide their members toward industry leadership in Gen AI adoption.

For association professionals, the imperative is clear: To harness the full potential of Gen AI, a meticulously crafted learning program is essential. Such a program must address the diverse needs of staff and volunteer leaders, ensuring that all parties are not only knowledgeable but also proficient in applying Gen AI tools within their roles.

As Gen AI adoption accelerates, training programs must emphasize direct relevance, continuous accessibility and a commitment to equitable learning to ensure the greatest organizational impact.

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