05/15/2025

Apple Probes Next Frontier with New Brain Implant Standard

However, what it really needs is to sell more iPhones

Apple showcased its latest sci-fi vision on Tuesday by announcing that users of its products may one day be able to control them with brain signals. If achieved, with the help of brain implants, it would mark another huge milestone for the company.

The initiative, aimed at helping only disabled users, at least for now, shows that Apple still has its eye on cutting-edge innovation. But it also highlights the company’s challenge: Much of that innovation isn’t destined for the general public or ready to be a big seller any time soon.  

What Apple really needs, according to Wall Street, is something far more mundane: Growth in sales of its all-important iPhone. Nearly three years of largely stagnant revenue from the device is weighing on the tech giant’s shares.

Please select this link to read the complete article from Fortune.