05/27/2025

Avoid These Common Mistakes when Launching an Internal Newsletter

Having too much content is a mistake

Launching an internal newsletter at your organization is a great way to help team members stay aligned, engaged and informed. However, starting a newsletter without a well-developed plan can lead to low interest, minimal readership and missed opportunities to share the company’s message, support its goals and celebrate its successes.

Below, 20 Forbes Communications Council members share common mistakes comms leaders make when starting an internal newsletter, as well as what they should do instead. Read on to ensure your organization’s newsletter both informs and inspires.

1. Not Creating A Content Calendar

One mistake I usually find is that the comms pro does not have a content calendar for subsequent issues and often struggles with keeping up with the publication, and it often dies within one to two issues. From the start, have a solid plan for the first few issues, work way in advance and be thoughtful about your future content. - Zivanai Mutize, MSC Industrial Supply

Please select this link to read the complete article from Forbes.