05/27/2025

How Gen AI Could Redefine the Skills that Drive Associations Forward

Strategic thinking around AI is also growing in importance

Generative AI (Gen AI) is revolutionizing industries, and associations are no exception. For professional associations, which rely on a mix of staff and volunteers to serve their members and model industry standards, the rise of Gen AI is both a challenge and an opportunity, with employees suffering from automation anxiety, the fear that their skills may become obsolete. It compels leaders to reconsider what skills are essential, what are becoming obsolete and how to prepare their organizations—and their members—for a future shaped by AI.

This transformation is not about losing human value but about shifting focus.

Gen AI is changing the nature of work, allowing associations to embrace new opportunities while discarding tasks that no longer require human effort. The key for association leaders is to understand and adapt to this paradigm shift, ensuring their organizations thrive in this new landscape.

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