05/28/2025

Stop Guessing, Start Growing

Here are some keys to unlocking your data

If members are an association’s lifeblood, then data is its pulse—a vital health indicator revealing well-being, needs and potential. As a pulse guides a doctor in treating a patient, data helps associations understand their members, events and engagement to make informed decisions. In this article, we'll break down how clean data enables actionable insights and foresight across these three essential categories.

Member Data: Enhancing Engagement and Retention

Every organization knows how essential it is to listen to its members. Data guides you toward member preferences and away from turnoffs for a more targeted engagement approach. 

One proven strategy is to use insights from past interactions to improve retention. If your members love something, the data will reflect it. From there, you can further promote popular content, recommend it to new members and create new content that speaks to the same interests. By studying data such as renewals, engagement, and new member signups, you can determine the popularity of programs and benefits and decide whether to continue or pivot. 

Please select this link to read the complete article from Associations Now.