05/29/2025

Build Brand Intimacy to Foster Trust

To build brand intimacy, tell relatable stories and maintain transparency

If you lead a consumer packaged goods brand or work with one, you already know that breaking through the noise isn't the challenge anymore – being believed is.

In 2025, consumers aren’t just cautious — they’re emotionally spent. Inflation is lingering and prices have climbed more than 23 percent since before the pandemic started. Even after interest rate cuts in 2024, price pressures will likely stay "sticky," driven by trade dynamics and consumer fatigue.

Consumers are scrutinizing every purchase and asking harder questions. They're weighing value and values. And they want more than a transaction — they want trust.

Please select this link to read the complete article from SmartBrief.