06/25/2025

Risks and Planning for a Membership Model Restructure

A membership restructure doesn't have to be daunting

There are many reasons an association might consider restructuring its membership model. A well-planned restructure can help increase revenue, grow membership, respond to member feedback, and adapt to market changes. However, any significant change comes with risks. Raising dues too much or implementing changes that don’t resonate with members could lead to decreased retention or a loss in nondues revenue.

But a membership restructure doesn't have to be daunting. With thorough preparation—including data analysis, budget modeling and a strong communications strategy—you can approach the process with confidence, knowing your organization is ready for both implementation and member response.

Step 1: Analyze Internal and External Data

Before developing new membership models, gather and analyze key data to understand both your internal landscape and the broader market.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.