06/25/2025

How to Efficiently Make Changes

Addressing silos and miscommunication needn’t require a massive reorganization

"The thing I wish I could change is how we deal with each other," Boeing CEO Kelly Ortberg told staff at an all-hands meeting in March.

It's a tall order. The aerospace company, which has infamously seen its fortunes fall due to high-profile plane failures and stories of management eroding quality control, has had to battle its way back to respectability. At the all-staff meeting, Ortberg said the root of the company's crisis was its siloed culture, in which teams "don't work with each other as well as we could." With a staff of 160,000 people globally, improving communication is essential.

But even an association with a staff the fraction of that size can experience the same kind of disorder. The meetings department might not be aware of changes happening in the membership department, which will impact registration for the next conference—which, by the way, is getting a new website that IT isn't keeping you updated on, which impacts marketing, and on and on.

Please select this link to read the complete article from Associations Now.