06/26/2025

What I Learned after Handing Marketing to a Gen Z'er

It’s all about being authentic

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older Millennial, I did not expect just how foreign her methods would feel. Our company is an AI-powered platform that helps small and medium-size businesses find top part-time professionals through network-based recruiting. As we grew, we realized we needed someone who truly understood how younger audiences communicate and consume content—not just to market the product, but to shape how we tell our story in a changing world of work.

For decades, marketing has been about connecting emotionally with audiences. “Hit the pain points,” they say. But now? We’re living in a completely different world where short and authentic is king and Gen Z speaks an entirely different language. Try making sense of phrases like:

"Touch grass? I AM the lawn."

Please select this link to read the complete article from Fast Company.