08/27/2025

Millennial and Gen Z Workers May Reject Loyalty Culture

Among older generations, loyalty is also waning

AT&T CEO John Stankey had an interesting reaction to the company’s recent employee engagement survey. While 79 percent of 99,000 respondents said they are committed and engaged with their work, Stankey had a clear directive for the 21 percent who reported low commitment and low engagement. 

That directive: Embrace the new company demands or find another place to work.

Stankey joins CEOs of companies including Amazon, Goldman Sachs, UPS, Starbucks and Boeing in requiring a five-day-a-week return to the office. Stankey’s viral memo made clear that AT&T’s workplace transitions are a shift away from loyalty and a shift towards a "market-based culture, focused on rewarding capability, contribution and commitment."

Please select this link to read the complete article from SmartBrief.