08/28/2025

The Enduring Power of Email Marketing

Great insights from OSAP's own Burgie MediaFusion

I wake up every morning with typically around 30 new emails that are mostly organizations urging me to open and click to read their stories, purchase their products, donate, or sign up for their events. As a consumer, if you combine that with the digital chaos on social media, I’m officially overwhelmed. As a marketer, I think about how to create emails for my clients that stand out in the crowded inbox.

Email Marketing is Still a Good Bet

While it may feel like newer technologies like AI are where you should focus your marketing efforts, the data shows that email marketing is still where you are going to get the biggest bang for your buck. A recent analysis from Litmus showed:

• Email marketing return on investment (ROI) is between 10:1 and 36:1 for most companies
• Customer engagement emails, promotional emails, and newsletters drive the highest ROI

In your email marketing, there are some tried and true rules you should always follow.

Please select this link to read the complete blog post from Burgie MediaFusion.