09/02/2025

Generative AI Distorts Brand Messaging

Learn four layers of brand control to proactively manage AI's semantic drift

Your brand message is no longer entirely yours to control.

Artificial intelligence (AI) systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention and errant leaked internal document can feed AI models that generate responses about your company.

When these AI-generated narratives drift from your intended brand message, a phenomenon we can define as AI brand drift, the results can be devastating.

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