09/03/2025

The Battle for Pepsi’s Future Has Begun

PepsiCo is the target of an activist investor

PepsiCo is losing the soda wars to Coca-Cola. That’s nothing new. But after it fell into third place behind Dr Pepper, a heavyweight activist investor said Tuesday that the company needs a drastic shakeup. In recent years, PepsiCo, which owns Doritos, Cheetos, Gatorade, Lay's, Pepsi, Quaker and other brands, has slumped. The company's weakness has made it a target of investor scrutiny — PepsiC's stock has dipped 15 percent over the last year.

Elliott Management said it built a massive $4 billion stake in PepsiCo and wanted to work with the company to turn around its business.

"PepsiCo finds itself at a critical inflection point," Elliott Investment Management said in a letter to PepsiCo's board of directors. "The company has an opportunity – and an obligation – to improve financial performance and regain its position as an industry leader."

Please select this link to read the complete article from CNN.