Complete Story
09/10/2025
ChatGPT Is Scraping Google
However, the citations don't match
It’s official: ChatGPT is scraping Google’s results. But our data shows the citations don’t match as closely as you’d expect. We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly?
To find out, we’ve run a series of experiments looking at the relationship between the URLs cited by AI assistants, and the results found in Google when searching for the same topics.
So far, we’ve tested long-tail prompts (very long, very specific queries just like those you’d enter into ChatGPT); fan-out queries (mid-length prompts that relate to the original long-tail prompt); and today we’re testing short-tail keywords—ultra-short, ultra-specific “head” terms.
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