11/12/2025

In Online Event Connections, There Is Room for Growth

When attendees and exhibitors connect online, they don't always bond as well

Connecting attendees and exhibitors early improves engagement levels around events, according to a new study, though getting people to take those first steps to connect remains a challenge.

The State of Event Engagement, released last month by the events technology firm Swapcard, is based on data from more than 500 association and nonprofit events using the company's platform during 2024, encompassing more than 600,000 registered users.

The study found that plenty of networking activity occurs well before the event officially starts: 60 percent of networking happens prior to the event day, 40 percent of exhibitor leads are created in that pre-event period.

Please select this link to read the complete article from Associations Now.