11/13/2025

Winning over Skeptics

Here's how to introduce innovation to the tech-phobic

LinkedIn is filled with post after post from leaders announcing new AI integrations and tech roadmaps. However, despite the online enthusiasm, tech adoption in many traditional sectors is hindered by skepticism. Working in construction, one of the typically tech-hesitant industries, I have seen firsthand how this skepticism can stall innovation, cost teams millions and add unnecessary time. Understanding what drives this resistance and how teams evaluate new technology is crucial to earning workers’ trust and empowering them with the necessary tools.

Why So Skeptical?

In traditional industries, skills and methods are often built up over many years, even generations. Trust in tried-and-true methods runs deep. "If it ain't broke," right? This is one of the most challenging hurdles to overcome, as it requires a change in mindset.

A simple aversion to change also plays a significant role. Teams have told me, "It may save time and money, but my team just likes the old way, so we're going to stick with that." This mindset costs projects millions. Changes carry a high price.

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