Marketing and Member Services Manager

Ohio Physical Therapy Association | Westerville, OH

Position Summary:

The Ohio Physical Therapy Association is seeking a Marketing & Member Services Manager who will be responsible for executing internal and external strategic communications and membership services. This individual shall manage multiple projects while working with minimal supervision in a deadline-driven and customer-service oriented environment.

KEY RESPONSIBILITIES:
Marketing | Communications | Social Media

Develop creative and timely engagement initiatives that elevate the organization and the profession.
Initiate, create and develop branded marketing campaigns for OPTA programs and projects.
Compose simple to complex communication documents including eblasts, press releases, website information, reports and presentation materials while maintaining OPTA brand integrity.
Oversee content management of OPTA website, including member database.
Oversee the association’s social media accounts, including X (Twitter), Facebook, LinkedIn, YouTube and Instagram through comprehensive editorial calendar and post messages relevant to the membership and consumers.
Evaluate social media metrics to further enhance audience engagement and brand identity.
Work with OPTA's director of professional development on all direct member communications/promotions for the spring conference, fall conference, leadership development conference, lunch + learn webinar series, including calls for abstracts and calls for presentations.
Collaborate with OPTA executive director and OPTA director of professional development on Advocacy Day communications/promotions and event planning needs.
Promote and support district continuing education programs and social events.
Manage advertising for social media platforms, newsletter and newly identified channels to enhance non-dues revenue.
Create and develop podcasts and videos to support OPTA initiatives.

Membership Services

Cultivate a network of potential members, academic institutions, and vendors to promote organizational membership and involvement.
Provide project management support to assigned OPTA committees, including meeting/event preparation activities.
Work with the district engagement committee in the development and implementation of membership recruitment and retention strategies.
Prepare and coordinate monthly member mailings/outreach, and regularly disseminate membership lists and data/analysis to district leaders.
Collaborate with the executive director to develop the annual membership meeting script and manage audio/visual production.
Manage the OPTA Membership Awards Program in conjunction with the Awards Chair.
Oversee coordination of the elections process with the nominating chair, including managing the online balloting process.
Serve as staff liaison to assigned OPTA special interest groups (SIGs).
Serve in an outreach capacity with potential members as needed.

Consumer Relations + Education

Create educational and advocacy tools to raise awareness of key issues and advance OPTA priorities.
Identify key organizational and community contacts to develop and promote consumer relations concepts on public site ChoosePT.com
Work with outside agencies when necessary to manage external projects, including branded video production and dissemination to various targets.

Other

Staff OPTA committees, SIGs and meetings as assigned by the executive director.
Other duties as directed by the executive director.

QUALIFICATIONS:

Bachelor’s degree or equivalent work experience.
Creative content development experience utilizing design and creative impression video software.
Strong verbal and written communication skills, with concentration in social media and public relations strategy development. Exceptional grammar skills are required.
Website database and content management expertise, or willingness to learn and master.
Familiarity with video software, including editing capabilities, or willingness to learn and master.
Competency in recording, managing and promoting podcasts, including fundamental software.
Attention to detail.
Experience in communication and membership development, preferably in a non-profit association setting.
Ability to multitask, work effectively independently and as a member of a team.
Willingness to work flexible hours including occasional evenings and weekends.
Excellent, articulate, personable and diplomatic customer service skills.
Proficient in MS Office (Word, Excel, Access, PowerPoint). Knowledge of membership database programs a plus.
Proven project management skills.
Ability to perform work that requires frequent standing, bending, reaching, squatting, kneeling, moving, lifting of files and/or boxes up to 30 pounds.
This is a multi-faceted role that requires strong project management skills with a proactive attitude, outstanding communication and organizational skills, and the ability to juggle simultaneous work demands.

MEASUREMENT:

The marketing & member services manager shall meet on an annual basis, or more frequently, if necessary, with the executive director to determine appropriate measurement tools for achievement of annual goals.

To Apply:

Please send your cover letter and resume to opt@ohiopt.org.

The deadline for application submission is June 3, 2024.

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