Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark.
The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.
That’s just some of what the 650-plus marketers surveyed for the inaugural American Marketers Survey, conducted by the New York American Marketing Association (NYAMA) and BrandSpark in conjunction with Dapresy, revealed.
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