Across the internet, PDFs are generally seen as a faux pas for most types of documents. Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach.
PDF files are like nicotine for nonprofits: Some associations just can’t quit them.
During ASAE’s Membership, Marketing & Communications Conference (MMCC) this year, this point came up during “5 Website Improvements to Make in 5 Minutes (or Less),” a session hosted by McFadyen Solutions’ Ray van Hilst and the American Association of Diabetes Educators’ John Tyler.
Please click here to read the complete article from Associations Now.