A Radiohead collaborator reveals that one of the band’s recent social gimmicks went over a lot better than they expected.
Looking to stand out online? Sometimes, it’s about what you don’t do with your social presence.
Last year, the band Radiohead gained wide notice from the public after it deleted its social media profiles on Twitter, Facebook and Instagram. The tactic helped the band’s most recent album, A Moon Shaped Pool, stand out during a particularly saturated album-release cycle last year. But artist and writer Stanley Donwood, a frequent Radiohead collaborator, revealed that no one expected it would work so well.
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