Attendees go to your conferences for a number of reasons, and their career level may help you determine why. Now it’s up to you to deliver on their expectations.
Gaining knowledge. Making contacts. Seeing the latest products and services in action.
Your attendees may be at your conference for one or all of these reasons—or may have a completely different motivation for attending.
But they’re there, and now it’s up to your association to make sure you deliver what they’re looking for. But how can you know what it is that they want?
Please click here to read the complete article from Associations Now.