While most associations are plotting out recruitment strategies for Millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally-savvy and globally focused.
This blog post marks the date on which I begin to feel old. Last week, I learned that my generation, which I thought was the young and cool one, is now old news. Apparently, Millennials, the demographic born roughly between the early 1980s and mid-1990s, is being eclipsed by the younger, even more digitally-savvy Generation Z, or Gen Z for short.
My joints began to ache after I read a study called “The Truth About Youth,” a survey of more than 33,000 teenagers, conducted last year by the global advertising agency McCann Erickson. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways. They have their own style, slang, social behaviors and digital consumption habits. And—long story short—this generation is all about Snapchat. (Here’s a primer from my colleague Alex Beall, if you’re behind the curve; ASAE log-in required.)
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