To get members coming back year after year for its annual advocacy day, SHAPE America awards long-time attendees and offers scholarship incentives.
How to hack it? SHAPE America’s roughly 15,000 members, mostly physical education and health teachers, are often strapped for time and resources. So it can be difficult to get members to attend its annual advocacy day—Speak Out! Day—in Washington, D.C.
To improve participation, SHAPE America started to recognize and incentivize repeat advocates, says Senior Manager Carly Wright. The organization budgets for annual scholarships to help offset travel costs for member advocates, and this year, to mark Speak Out! Day’s 10th anniversary, it recognized four members who have attended the event each year with an award.
Please click here to read the complete article from Associations Now.