Members want payments to be quicker than ever. Learn why your association should consider electronic payments or other methods for accepting dues.
Sometimes the biggest barrier to landing a customer—or a new member—can be the time it takes to pay.
Take, for example, the e-commerce behemoth Amazon. The company that introduced us to one-click payments and same-day shipping is about to launch Amazon Go, a grocery store where customers can walk in, scan their cellphone at a kiosk, pick up items off the shelf, and walk out without standing in a checkout line or swiping a credit card. Charges go directly to the customer’s Amazon account.
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