Are you thinking about your email reputation?
Not what people think about your organization’s email messaging, but rather how email servers perceive your domain, using something called a sender score. A poor sender score—one brought down by readers marking your messages as spam or because your messages are sent to questionable addresses—can prevent your emails from showing up in a legitimate user’s inbox. And that can harm on your marketing reach.
These scores and their impact are a key focus of a new report from Return Path. The company’s Sender Score Benchmark Report, an analysis of more than 4 trillion email messages, highlights just how painful a low sender score can be and how helpful a high score is.
Please click here to read the complete article on Associations Now.