The major magazine publisher announced its first membership program this week, a pet-services offering. The company is taking advantage of the wealth of data it has on its readers.
One of the best-known names in the publishing world is wholeheartedly embracing the membership model.
This week, Time Inc. announced the launch of PetHero, a benefits program for pet owners that combines veterinary discounts with a quarterly subscription box package, along with other pet-related services. Unlike many of Time Inc.’s better-known offerings, PetHero does not rely on a publishing component.
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