From advocating for their industry’s best interests to forecasting the economic environment, associations equip their members for success but helping them prepare for the future.
The American Alliance of Museums (AAM) is doing its part by publishing the November/December issue of Museum magazine from the year 2040, aiming to create an immersive experience where readers stop to consider not only what they want the future to look like but also what they can do now to start building that future. While the special issue—which is simply called 2040—hits members’ mailboxes today, behind the scenes AAM put months of planning into the effort.
The initial idea for this issue spun from the desire to celebrate the 10-year anniversary of AAM’s Center for the Future of Museums, which is coming up in 2018, said Elizabeth Merritt, AAM’s vice president
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