How many times have you picked up your phone today? Are you reading this on your phone right now? In today’s smartphone-saturated world, it seems like our heads are always bent toward our devices—even when we’re at important events.
Do event professionals stand a chance of grabbing the attention of phone-obsessed attendees?
There are several ways to approach this issue. On one hand, it’s smart to lean into new technology. “One way to deal with internet addiction is to use it to the benefit of your event and attendees by making the device part of the event,” says a recent post from the Event Manager Blog. “Adding gamification features like scavenger hunts to events can be a great way to encourage attendees to engage with the event whilst being prompted by their trusty black rectangle.”
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