Rebranding tired old job titles, so they seem fresh and exciting (read: appeal to new talent), has been happening for decades. For example, one 30-year veteran of customer care at various tech companies says that “customer success manager” is a new spin on a role that hasn’t changed in decades. But the proliferation of playful monikers for traditional jobs continues unabated.

According to jobs platform Indeed, the top five are genius, guru, rockstar, wizard and ninja. The winning titles were identified as the most common “weird job titles” as calculated by the share of postings containing them over the last two years. Rockstar, in particular, has grown in frequency by 19 percent, followed closely by guru, although the latter has lost some steam as it’s declined by 21 percent. Ninja itself is experiencing a slow assassination, declining by 35 percent since its peak in March 2017. But does the quirkiness really result in surfacing qualified candidates?

Paul Wolfe, senior vice president of HR at Indeed, thinks they just serve to confuse people.

Please click here to read the complete article from Associations Now.