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01/17/2018

Why a Subscription Service Could Prove Savvy

How your association could transition its membership ideas to a new model

How many things do you subscribe to? Have you actually written it down?

Certainly, I could name a few things that I embrace wholeheartedly, like Blue Bottle’s monthly coffee deliveries and the content creators I support on Patreon. Obviously, Hulu and Netflix are on the list. I’ve given money to big services, like Dropbox, and small ones, like Setapp, which I wrote about last summer.

But putting the math together, suddenly the numbers might seem pretty stark. Every month, I (and probably a lot of other people) pay a good chunk of money just to use service-based platforms as a part of my daily life. Recently, the tech startup Instamotor put a number to this: Nearly 1 in 10 young adults spends at least $200 monthly on subscription services. (The survey was meant to point out that if millennials spent that money on buying a car instead, it would be totally doable.)

Please click here to read the complete article from Associations Now.

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