The days of having a website for transactions without any captivating content to engage traffic, leads and sales have long passed. As a business owner, sales is one thing that's always top of mind and is typically never consistent. You might have amazing months, while other months are slow, making you feel nervous about the sustainability of your business.
However, what if I told you that there is a way you can assure incoming sales? The answer: Content marketing. More specifically, according to Demand Metric, content marketing is more effective than outbound marketing — it costs 62 percent less and creates more than three times as many leads.
Here are five content marketing tactics you can implement now.
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