People like authentic and honest brands, and incorporating the right photographs into your website is one way to express sincerity. Using random stock images just won’t cut it anymore. People want relevant pictures – ones that give a window into you or your company.
What is an “authentic” photo? How can you tell the difference? Here are a few quick examples of how to take more relatable photos and how to correctly use these pictures on your website.
Authenticity can mean many different things. It can mean using minimal post-processing, taking photos of something you’re passionate about or focusing on natural beauty.
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