As a founder, your job is to give every team member the tools and resources they need to be successful on their own.
For sales teams, especially, founders are notorious for giving them very little resources and expecting them to carry the cashflow of the company. "Why aren't you closing more deals?" tends to be the standard question, rather than, "What can we do to help you close more deals? What do you need in order to be successful on your own?"
Ensure that your team members actually believe in the product they're selling
Tools and software, sales scripts, conference passes and company cards to wine-and-dine clients all come second. First, each and every salesperson needs to "drink the company Kool-Aid." They have to know why they are part of the team, why their role matters, and that what they're selling is going to improve the lives of their customers in some way, shape, or form.
Please select this link to read the complete article from Inc.