There’s no substitution for face-to-face member engagement. We all know it’s challenging in practice; it’s so much easier to make a phone call or send out an email and hope for the best. Unfortunately, easier isn’t always better.
While it takes time and effort—especially when your members are spread through the country, or even the world —your association will be better off for getting up close and personal with members.
Face-to-face engagement promotes improved communication between members and staff, setting the foundation for a stronger association overall. By creating opportunities to engage with members on a more personal level, everyone feels a deeper commitment to their organization. Here are a few ideas to get started.
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