The purpose of your website is to draw in and engage all members and prospects. But let’s talk about your young professional (YP) members and prospects for a moment.
It’s no secret there’s a generational shift happening in the workforce, so if you haven’t updated your organization’s website in a while, for the sake of recruitment and engagement, now may be the time. (After all, YPs hold websites to an entirely different - and often, higher - standard.)
To make your organization’s website “young professionals-friendly,” without having to do a complete overhaul, take a look at these four tips.
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