A meeting’s primary objective is to provide attendees with a remarkable experience—one that makes it worth the trip both in educational content and networking opportunities and that, ultimately, encourages attendees to return for the next meeting.
The meeting planner’s most important tool in creating such experiences is the destination itself. The meeting destination is one of the top factors people use to decide whether to attend a meeting in the first place, according to the Experience Institute’s Decision to Attend study.
“Educational content is focus for any meeting, but ultimately attendees really want to experience things they really can’t get anywhere else” says J.J. Wills, senior vice president of marketing programs and business development for ConferenceDirect, a meeting solutions company based in California.
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