Millennials (born 1980-1996; 23-39 years old) and Gen Z (born 1997-2013; 6-22 years old) are increasingly becoming two of the most important customer demographics in the marketplace for two key reasons: 1) for their direct economic importance; and 2) because these younger consumers are serious trendsetters. Whatever it is they want from your business today, you can expect older consumers to start asking for tomorrow; their preferences and behaviors are spreading to, and being paralleled by, older consumers at a fantastic rate of speed. If you can please the first, you’ll soon be pleasing the latter as well.
So, what are the expectations of these younger consumers and how should your business adapt to serve them? Here are four things companies need to consider when adapting to this younger customer demographic.
Please select this link to read the complete article from Chief Executive.