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Building The Growth Advantage

An un-aimed arrow never misses

The saying goes, “An un-aimed arrow never misses.” As I travel the country, I find one consistent theme: most executives, managers, and employees are “un-aimed,” meaning they don’t know their company’s Vital Goals or how they contribute to those goals.

"How do I know this?," I ask. I’ve asked hundreds of executives, managers and frontline employees and have yet to find one company where I get a consistent answer at the top, let alone from the executive team to the front line.

When employees don’t have a specific course of action, they will set their own course, with the best intentions. But when a company has tens, hundreds or thousands of employees setting their own course, that is not a blueprint for success; that is a blueprint for disaster.

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