Those words you’ve written for your capital campaign brochure may be beautiful, but if nobody is reading them, they’re nothing more than a long string of letters. What would happen if you ditched the fancy brochure and opted for a simpler, more collegial approach to communication?
Consider using discussion guides and sitting next to your donor for a heart-to-heart about giving and what matters most in your campaign. What likely will happen is a lively discussion that will enhance your campaign strategy, strengthen your relationship with critical donors, and increase giving. Here’s a look at how to create and use a donor discussion guide.
A donor discussion guide is a document offering basic steps you can customize to fit the conversation you’re about to have with a donor. It gives your donors a hands-on look at the campaign, makes the case easier for them to grasp at a glance, and provides a prompt for deeper conversation.
Please select this link to read the complete article from ASAE Center for Association Leadership.