If you want your influence to last when you give a speech, end vividly and memorably. Here's how to create an effective conclusion.
Great public speakers know they have to begin and end their speeches strongly. That's because of two concepts concerned with an audience's engagement and attentiveness.
Primacy states that audiences will remember most vividly what they experience at the start of a talk. And recency says that they'll also remember what's said at the end. That means that in terms of public speaking, you need to know how to create an effective speech opening, and how to close that speech in a way that makes it "sticky."
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