How many of your employees or clients are familiar with your mission statement? Especially in the world of not-for-profit entities, a mission statement is foundational in strategic planning and aligning efforts of an organization's members toward a common purpose. Further, it helps to convey the organization's values and goals to the public, customers, and partners.
Truth be told, many mission statements fail, becoming nothing more than a paragraph tucked into a seldom-read company handbook.
Please select this link to read the complete article from OSAP Partner Clark Schaefer Hackett (CSH).