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06/14/2024

Why Car Prices are Finally Falling

The relief for consumers represents a big shift from a year ago

Two years ago, David Rosenberg's dealership lots were virtually empty; cars would sell as soon as they arrived. Today, Rosenberg, president of DSR Motors, which has 12 dealerships across New England, said he's offering up huge deals to get vehicles off the lots because he has so much inventory.

Rosenberg has been forced to offer big price cuts for brands like Stellantis (formerly Chrysler) and Nissan, as well as some Subaru models. "For some cars, it's a buyers market," he said. "We're taking off $25,000—crazy numbers."

Car prices aren’t just falling at Rosenberg’s lots. New vehicle prices in May were down nearly 1% from a year ago, representing the eighth month in a row that prices have dropped, according to estimates by Kelley Blue Book.

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