The streets of Cleveland were bustling with 5,069 attendees, August 11-13, visiting for the ASAE Annual Meeting & Exposition 2024. The surrounding hotels were at max capacity; pink-shirted local volunteers cheered the attendees on and welcomed them to the city; the iconic Terminal Tower, each night of the event, was illuminated with projector lights that displayed ASAE s logo against a red and blue diamond.
All of this set the scene for a gathering that would inspire not only for a few days or weeks, but would leave attendees with a reinvigorated understanding of their role as association professionals centered around one major point: In order for them—and the wider world—to thrive as we move into the future, creating and maintaining unity is essential.
In the words of Michelle Mason, ASAE's president and CEO, "[It's] really about inclusion. It's about coming together as one for the common good…This year's theme, "In Unity, We Thrive," is so important now, more than ever before."
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