You want to make informed, calculated decisions for your association—not wild guesses that leave you wondering whether your actions were actually worth taking. Fortunately, you have a powerful tool at your disposal: your association’s database. By organizing and maintaining your database, you can accumulate a wealth of insights that can guide your membership marketing, engagement and other priorities.
To ensure your association’s long-term success, you need to stay on top of what matters to your members. Only 24 percent of members surveyed by the Association Engagement Index rated the associations they belong to as “excellent” at providing services that meet their needs, and only 20 percent completely agree that it’s easy to find content, programs and services that match their personal interests.
In this guide, we’ll cover four quick actions you can take to keep your database in good condition so it can continue to power your strategies year after year.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.