Coaching has proliferated since the early 1980s when Sir John Whitmore founded the coaching industry as we know it. At a time when we face global challenges — scientific, technological, planetary — that require our collective ingenuity in response, we believe coaching's power to create interdependent and collaborative working is needed more than ever. The opportunity to achieve a positive impact is enormous.
As we publish the updated Sixth Edition of the world's No. 1 coaching book, "Coaching for Performance," we clarify some of the most common myths and misconceptions around coaching.
Despite the existence of professional organizations like the International Coaching Federation (ICF), with members in 170 countries, if you look up the words ‘coach’ or ‘coaching,’ you'll be none the wiser about what all these people are up to. The first definition usually mentions a bus for long journeys, a horse-drawn or train carriage and traveling. Other definitions describe sports instruction, private tuition and extra teaching. It might surprise you to learn the first is more relevant. Coaching is all about a journey and nothing about instruction or teaching. The coachee acquires facts and develops new skills and behaviors, not by being told or taught but by discovering from within, stimulated by coaching.
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