For today's most strategic associations, data is central to long-term viability.
"After your people and your cash, data is the third most important asset," said Tori Miller Liu, FASAE, CAE, president and CEO, Association for Intelligent Information Management (AIIM).
Data should inform decisions about all aspects of an organization, including programs and services, governance and advocacy, and nonmember outreach. Leaders who embrace a data-driven mindset recognize that data science plays a critical role in identifying patterns and trends.
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