It’s not just McDonald’s that is giving its menu a budget-friendly makeover. Other chains have also recently rolled out discounts, signaling that the fast food value meal wars are from over.
Dunkin’, KFC, Subway, Taco Bell and Wendy’s have all debuted new promotions this month, continuing last year’s theme that affordability rules in enticing inflation-weary consumers turned off by rising prices back to their restaurants.
The biggest promotion is at McDonald’s: This week it launched the “McValue” menu, a new permanent category representing the chain’s biggest change since the 2018 launch of its $1-$2-$3 menu. In addition to the popular $5 meal, the McValue menu has buy-one, get-one-for-$1 options, as well as app-exclusive offers and food and drink deals organized by its franchisees.
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