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01/22/2025

How Leaders Can Solve Their Organization’s Creative Deficit

Don't blame the culture when you spot a creative deficit in your organization

In an article published here at SmartBrief a few years ago, I wrote, "I can't think of anything more important in our work as leaders than tapping into the gray matter, creativity and idea generation of the people around us." If I were writing that same sentence today, I would add an exclamation point for emphasis.

From harnessing (and restricting) AI’s potential to solving humanity’s problems and navigating every organization’s challenges, leaders must prioritize cultivating working environments where creativity flourishes. Yet, the idea (ironic) of strengthening and harnessing the creative potential of people is mostly missing from our strategic, organizational and professional development radar screens. That's a problem.

A tale of two cultures

At ABC Company, the energy of the people and teams was palpable. There was a hum of excitement for the work as you walked through the offices and joined meetings where co-located and remote colleagues came together to problem-solve and advance ideas.

Please select this link to read the complete article from SmartBrief.

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