A partnership between a charitable nonprofit and a membership association is using the association's expertise alongside teens' creativity to promote safe driving.
Since 2009 the National Road Safety Foundation has used various partners to help support its Drive2Life PSA contest, where teens around the United States are invited to write scripts promoting driver safety. Creators of the winning submissions are invited to collaborate with professional filmmakers on a PSA that airs nationally.
"Around 16 years ago we had the idea that instead of us making the PSAs, let's get young people involved," said David Reich, an NRSF spokesperson. "Let's get their ideas and use their ideas to make a professionally done PSA, but from the teen's point of view."
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