The digital economy is accelerating the demand for high-quality professional content. According to a recent survey by Adobe, nearly 90 percent of respondents indicated that demand for content has at least doubled over the past two years, with approximately two-thirds anticipating a five to twentyfold increase in demand within the next two years.
How can associations, already facing staffing and resource shortages in many cases, expect to keep up with the growing demand for content among their members?
If, as ASAE’s Jenny Nelson states, "Trusted and relevant content is the core of the association value proposition," then associations need to start thinking creatively about how to meet the full spectrum of their members’ growing content needs.
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